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  • info@pinkcityfincap.com
D-38/A, Ashok Marg, near Ahinsa Circle, Panch Batti, C Scheme, Ashok Nagar, Jaipur, 302001



Pursuant to RBI vide Circular DNBR (PD) CC.No.054/03.10.119/2015-16 dated 1st July 2015 (“Guidelines”), issued to Non-Banking Financial Companies (NBFCs), the Board of Directors have approved and adopted a Fair Practices Code for the conduct of business of Pink City Fincap Private Limited. The Fair Practices Code for NBFCs issued by RBI.

The Company’s business will be conducted in accordance with prevailing statutory and regulatory requirements, with due focus on efficiency, customer-orientation and corporate governance principles. In addition, the Company will adhere to this Fair Practices Code in its functioning, the key elements of which are as follows:


• To ensure Fair Practice while dealing with customer;

• To enable customers to avail our financial products and services based informed decisions; and

• To ensure customer satisfaction


• Loan application forms issued to prospective customers includes necessary information without paving way for ambiguity, (so that a meaningful comparison with the terms and conditions offered by other NBFCs can be made and the borrower can make a voluntary and free decision). Loan application form clearly indicates the necessary documents to be submitted to avail the financial facility.

• The Company has adopted a system of acknowledging receipt of all loan applications.


• Loan applications will be considered and appraised as per company’s appraisal norms and accordingly financial facility will be provided. An official communique would be issued to the customer conveying in writing by means of a Sanction letter, containing the details of the amount of loan approved along with the terms and conditions set therein, which includes the annualized rate of interest and its application thereof. In addition to which the penal interest on late payment, Cheque/ Nach dishonor charges, Costs Processing fee, Prepayment Charges is mentioned in explicit terms in the sanctioned letter and the loan agreement. The Company shall keep record of customer’s acceptance of all these terms and conditions.

• Company shall at the time of disbursement of the loan, furnish a copy of loan agreements and related enclosures to the customer.


• The Company shall give notice to all its borrowers of any change in the terms and conditionsincluding disbursement schedule, interest rates, service charges, prepayment charges etc. The Company shall ensure that changes in interest rates and charges are effected only prospectively unless directed by the regulatory authority to the contrary. A suitable provision in this regard is incorporated in the loan agreement.

• Decision to recall/ accelerate payment or performance under the agreement shall also be in consonance with the loan agreement.

• The Company shall release all securities on repayment of its full dues or on realization of the outstanding amount of loan subject to any legitimate right or lien for any other claim the Company may have against its borrowers. If such right of set off is to be exercised, the borrower shall be given notice about the same with full particulars about the remaining claims and the conditions under which the Company is entitled to retain the securities till the relevant claim is settled/paid.


• The Company will refrain from interference in the affairs of the customers except for the purposes provided for in the terms and conditions of the loan agreement (unless new information, not earlier disclosed by the customer, has come to the notice of the Company).

• The Company will not discriminate loan applications based on grounds of gender, race, caste, creed, community and religion.

• In case of receipt of request from the borrower for transfer of account, the consent or otherwise -i.e., objection of the Company, if any shall be conveyed to the borrower within 21 days from the date of receipt of any request. Such transfer shall be as per transparent contractual terms in consonance with applicable law.

• With respect to recovery of dues, the same shall be carried out in accordance with the guide lines laid down by the regulatory authority. The Company shall not resort to undue harassment of the Customer and ensure that its staff are adequately trained to deal with the customers in an appropriate manner.


The Company has an approved Grievance Redressal Policy and the same is placed in the website of the Company. The Company has a Customer Compliant Helpline number as a first level compliant Redressal mechanism.

The Company has designated Mr. Jaslok Khandelwal as a Principal Nodal Officer for receiving and resolving complaints from customers. The contact details of the Nodal Officer is as follows:

Mr. Jaslok Khandelwal PINK CITY FINCAP PRIVATE LIMITED D-38/A, Ashok Marg Near Ahinsa Circle, C-Scheme, Jaipur-302001 Mail Id: jaslok@pinkcityfincap.com, Phone: 7412043255

The customers having grievances/ compliant about the company’s services product may inform in writing to Nodal officer for immediate resolution of the same. Nodal officer will provide the highlights of the complaints received and redressal to the Board of Director for their review and compliance at each subsequent meeting.

In case customers are not satisfied with the resolution provided by the Company, they may further approach:

The Officer In Charge Consumer Education and Protection Cell, Reserve Bank of India, Rambagh Circle, Tonk Road Jaipur-302 004, India Telephone: +91 141 2563794 Email: rdjaipur@rbi.org.in


• The Company has laid down appropriate internal principles and procedure in determining interest rates, processing fees and other charges. The Company has adopted an interest rate model taking into account relevant factors such as cost of funds, margin and risk premium, etc. and has determined the rate of interest to different categories of customers shall be communicated explicitly in the sanction letter.

• The rates of interest and the approach for gradation of risks shall also be made available on the web-site of the Company. The information published in the website shall be updated whenever there is a change in the rates of interest.

• The rate of interest communicated shall always be annualized rate so that the Customer is aware of the exact rates that would be charged to the account.


The Company has a built in re-possession clause in the loan agreement with the customer which is legally enforceable. To ensure more transparency, the terms and conditions of the loan agreement contains provisions regarding:

• Notice period before taking possession;

• Circumstances under which the notice period can be waived;

• The procedure for taking possession of the security

• The procedure for sale/ auction of the property

• A provision regarding final chance to be given to the borrower for repayment of loan before the sale/auction of the security


The Company has adopted the guidelines as below for lending against the collateral of Gold Jewellery

• The company has adopted adequate steps to ensure that the KYC guidelines stipulated by RBI are complied with and ensures that adequate due diligence is carried out on the customer before extending any loan.

• Proper assaying procedure for the Jewellery received,

• Internal systems to satisfy ownership of the gold Jewellery,

• The company has adopted adequate systems for storing the jewellery in safe custody, reviewing the systems on an on-going basis, training the concerned staff and periodic inspection by internal auditors to ensure that the procedures are strictly adhered to.

• The Jewellery accepted as collateral has been appropriately insured,

• Transparent auction procedure has been adopted in case of non-repayment with adequate prior notice to the borrower. There has been no conflict of interest and the auction process is at arm’s length relationship in all transactions during the auction including with group companies and related entities,

• The auction has been announced to the public by issue of advertisements in at least two newspapers, one in vernacular language and another in national daily newspaper,

• As a policy, the Company itself shall not participate in the auctions held,

• Gold pledged will be auctioned only through auctioneers approved by the Board,

• The policy shall also cover systems and procedures to be put in place for dealing with fraud including separation of duties of mobilization, execution and approval.


Fair Practices Code (which should preferably in the vernacular language or a language as understood by the borrower) based on the guidelines outlined hereinabove should be put in place by all NBFCs with the approval of their Boards within one month from the date of issue of this circular. NBFCs will have the freedom of drafting the Fair Practices Code, enhancing the scope of the guidelines but in no way sacrificing the spirit underlying the above guidelines. The same should be put up on their web-site, if any, for the information of various stakeholders